Our mission is to create inspiring apparel that empowers an attitude of optimism, resilience, and commitment.
ALL IN FOUNDERS
OUR STORY
2002
Two Crazy Goalies
At ALL IN, we believe in the power of sports to transform lives. But we also know that the athletic world can be a tough place, especially when it comes to mental health. That's why we're on a mission to change the narrative and promote a positive, empowering mindset for athletes everywhere.
Our story starts with Angela, a seasoned coach with 23 years of experience in high school field hockey. She's seen it all, from the ups and downs of team dynamics to the challenges of building a positive culture. Through it all, she's learned that the key to success lies in building strong relationships with athletes and their parents, and in helping each individual player develop a positive mindset that can carry them through life.
Meanwhile, Melissa was just a freshman when Angela asked her to play goalie for the team. That decision would change her life forever. Field hockey quickly became one of the most important constants in her life, providing a sense of purpose, community, and joy. But like many athletes, she also struggled with mental health issues along the way.
After retiring, I was asked what I would do if I could do anything. My answer? Own an inspirational apparel company and promote positive mental health. And now, here we are, living that dream and inspiring others to do the same.
2022
Going ALL IN
We've both experienced firsthand the impact that mental health can have on athletes, both on and off the field. And we know that the athletic community needs to do better when it comes to prioritizing mental health.
So, we've joined forces to create ALL IN, a brand focused on promoting mental health awareness and a positive mindset in sports. We believe that by breaking the stigma and spreading a message of positivity and empowerment, we can help athletes everywhere achieve their full potential, both in sports and in life.
Sports are life. They offer challenges, competition, wins, losses, growth, joy, and amazing connections. Sports gave me so much, and now I'm giving back through ALL IN.
Contact Us
Are you all in?
Join us on our mission to change the game, one athlete at a time. We're ALL IN, are you?
Subscribe to our newsletter
Promotions, new products and sales. Directly to your inbox.